From Frame to Funnel

A motion designer and creative strategist who builds visual systems that perform — not just look good. I work at the intersection of production and business outcomes.

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Motion Work Portfolio

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My path started in motion design — frame by frame, project by project. But I kept getting pulled toward the "why" behind the work: why one creative converts and another doesn't, why a launch lands or falls flat.

That pull led me to run full growth systems — brand, ad creative, sales pipeline, performance — not just the visuals inside them.

I bring a law degree's structured thinking into a creative process that's usually anything but structured.


Featured Work

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Legal Services Growth System

Brand & Growth System

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Case Study — Legal Services Growth System

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Built the full commercial engine for a legal-services firm from zero — research, brand, paid acquisition, sales pipeline, delivery. Profitable within 2 months.

My Role: Founder & Lead Strategist — owned the entire growth and brand stack end to end.


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Game Studio Steam Launch

Game Launch

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Case Study — Game Studio Launch

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Led the creative and marketing campaign for an indie studio's Steam debut — from zero assets to 1,000+ wishlists in two weeks, with CTR double the industry average.

My Role: Motion Designer → Marketing Lead — expanded from sole creative to full campaign ownership.


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E-Book — Brand & Content System

Brand Identity

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Case Study — Senior Leap Brand System

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Authored, designed, and launched a complete business system for creative professionals — research, editorial design, brand identity, and content strategy, end to end, solo.

My Role: Solo Founder — every part of the brand, product, and launch.


Experience

2022 — Present

Motion Designer & Creative Strategist

Freelance

Delivered 100+ projects across motion graphics, brand identity, and performance creatives for international clients in SaaS, gamedev, and professional services.


2023 — 2025

Motion Graphics & Marketing Lead

Gamirare Inc.

Led creative and marketing strategy for a game studio's Steam launch — from sole motion designer to full campaign ownership.