I authored and launched The Senior Leap System — a business framework for senior creative freelancers. Every part of the brand, content, and launch was designed and executed by me as a solo founder.
Everything. Research, writing, editorial design, brand identity, content strategy, motion production, and launch marketing — end to end.
Research & Positioning
Synthesized 10+ business books into an actionable framework. Defined the audience, the problem, and the unique positioning.
Brand Identity
Full brand system from scratch: Penguin Classics-inspired editorial aesthetic, typography system, color palette, design tokens in Figma.
Product Design
50-page editorial playbook and 12-page Action Kit — layout, typography, hierarchy, visual language.
Content System
Full social content strategy for Instagram and TikTok — text-wall format, hooks, CTA system, series markers. 3 videos/day at peak production.
Launch & Distribution
Launched on Gumroad with a lead magnet funnel — 3 free entry points driving to paid product.
🎨 Full brand identity system — typography, color, layout rules
📖 50-page editorial playbook + 12-page Action Kit