An indie game studio preparing for their Steam debut with no existing marketing assets, no audience, and no campaign.
Client name withheld.
Started as the sole motion designer. Expanded into creative direction, marketing strategy, team coordination, and investor relations — while still producing all key visual assets.
Visual Foundation
All key visual content for the game announcement and Steam page from scratch — main teaser, animated assets, campaign foundation.
Steam Launch Campaign
Led the marketing push at Steam Ukrainian Games Festival 2024. Planned the campaign, created the assets, managed execution.
Steam Store Page
Designed and populated the full store page — copywriting, visuals, capsule art, screenshots.
Marketing Strategy
Devised the comprehensive promotional strategy for the game and studio.
Team Coordination
Coordinated UX/UI and 2D art teams — task assignment, execution support, tracking, integration.
Investor & Publisher Outreach
Market analysis of publishers and investors; pitch presentations to secure funding.