A family legal-services firm. No brand, no online presence, no client pipeline. I built the commercial side from zero.
One person owned everything between a stranger and a signed client. The lawyers handled the legal work. I handled everything else.
1. Service Definition
Mapped which services we could actually sell before any marketing existed.
2. Market & Competitor Research
Analysed the niche, the competition, and where the real demand was.
3. Brand & Positioning
Built the brand from scratch: identity, visual language, market position.
4. Offer & Messaging
Shaped the offers. Wrote the sales scripts and tone of voice for every touchpoint.
5. Paid Acquisition (Meta)
Created all ad creative, launched the campaigns, tested and optimised continuously.
6. Sales & Pipeline
Built the pipeline and client-communication flow from first contact to signed.
7. Ongoing Management
Kept ads and communication running. Shifted into organic social.